Goal walls – A symbol of the difficulty to achieve the Millenium Development Goals
Between March 2nd and March 12th the “aware&fair” goal walls dealing with the eight Millennium Development Goals (MDGs) of the United Nations, were presented by the Agenda 21 office and the Cultural Office of the City of Hannover in the New Town Hall of Hanover.
It’s not only the cities, the educational institutions, and non-governmental organizations across the fields of environment, development and trade that act as important cooperation partners within the framework of the „aware&fair“ project, as the University of Applied Sciences and Arts is also recognised as being an important contributor.
In the 2011/12 winter semester the students Kris Wolter, Hanna Niemeyer, Julia Mews, Barbara Beckmann, Hu Jiayan and Wu.Yue set an objective while under the direction of qualified designer (FH) Steffen Blandzinski. Their shared aim was to create a design for soccer goal walls that would present the eight Millennium Development Goals as large-size illustrations in the public sphere. The students intergrated the functionality of the walls into the concept in order to use them as a playful means of communication.
Within the semester, the students became acquainted with this widespread subject. Depending on the topic, a visual idea was selected and put into practice with the chosen technique and according to each of the skills of the students. Eight different designs originated from this work, from designs painted by hand, to digital graphic art, to typographic solutions, and to collages.
The process of design showed the participants what kind of content-related and creative challenges arise with such an open topic, and how difficult it is to consistently implement the decisions that have been made. For each MDG, one aspect was singled out that was supposed to convey the theme as a sort of ambassador.
Along with all of the students involved, the goal walls were presented to the public in the New Town Hall on March 2nd 2012.
The exhibition was complemented with photographs of Kien Hoang Le, Bonex Julius, Thoko Chikondi, and David Sauti. These photos were impressively dedicated to the MDGs and their implementation in Blantyre / Malawi.